Meghan Markle, the Duchess of Sussex, has recently ventured into the world of business with her brand, American Riviera Orchard.
Launched just last month, her first product is a limited edition strawberry jam.
However, not all of her close friends are convinced that this new endeavor will lead to success.
In an intriguing marketing move, Meghan distributed only 50 jars of her jam to a select group of friends and influencers.
This exclusive rollout has left many wondering if these jars will eventually be available for mass purchase or if they’re merely a promotional gimmick.
Once the packages arrived, some recipients, including fashion designer Tracy Robbins, took to social media, sharing their excitement about receiving such a unique gift.
Their enthusiasm seemed genuine, but behind closed doors, opinions on the venture appear to differ significantly.
Royal expert Michael Cole shared insights during a recent episode of GB News, noting that skepticism exists even among Meghan’s inner circle.
He remarked, “As far as I know, 50 jars have been given to her closest friends and influencers.” His tone hinted at uncertainty regarding the venture’s viability, emphasizing that no sales figures have emerged yet, nor has there been any discussion about pricing.
Cole went on to elaborate that while some friends celebrate Meghan’s creative outlet, others remain doubtful.
“There are those who think that entering the jam market isn’t going to propel her career forward,” he observed.
This sentiment raises the question: can a jar of jam really leverage her royal status?
The former actress launched her brand on March 14, starting with nothing more than an Instagram account and a basic website.
It’s a bold move, but one that seems to straddle the line between ambition and practicality.
In the U.S., where she is based, the term ‘jam’ is often replaced by ‘jelly,’ adding a layer of cultural nuance to her product.
Adding fuel to the fire of speculation, it remains unclear whether the jam will ever hit store shelves.
Among the lucky few to receive jars was Delfina Blaquier, who is married to one of Prince Harry’s polo buddies, Nacho Figueras.
This connection could suggest a strategic networking effort within the royal social sphere.
Alongside her entrepreneurial pursuits, Meghan is also gearing up for a new Netflix series.
Reports indicate that production is already underway, although this project will not be filmed at her luxurious California home.
Instead, the show aims to explore themes like cooking, gardening, entertaining, and friendship, suggesting a lifestyle focus that aligns with her brand.
Meanwhile, her husband, Prince Harry, is set to release his own series centered around his passion for polo.
This dual-pronged approach indicates a collaborative effort in their post-royal lives, blending personal interests with public engagement.
With the spotlight firmly on Meghan and her new ventures, only time will reveal whether this jam journey becomes a sweet success or a sour note in her career narrative.
In a world where royal connections intertwine with entrepreneurial spirit, the stakes seem high for the Duchess of Sussex.
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